Financial Management eBooks
15 pages, PDF eBook
ISBN: 978-1-933631-93-6
U.S. $4.95
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6 Ways to Manage for Maximum Profits
by Nido Qubein
Building equity in your business is a primary target for creating successful entrepreneurial ventures. This e-book is packed with proven strategies that show how to keep more of what you take in year after year and grow your business to new heights. It can be downloaded and printed up to three times immediately after purchasing it.
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10 pages, PDF eBook
ISBN: 978-1-933631-79-0
U.S. $3.69
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Anatomy of Business
by Stever Robbins
In this eBook, Stever Robbins looks at the bare-bones basics of how a business works. He explores models of money, infrastructure, sales, marketing, and various other essentials that keep businesses afloat. Think of it as a basic human anatomy class, only applying to it business. There are parallels provided every so often to relate business to human anatomy, and Stever illustrates how different elements are surprisingly similar in their basic functions.
Hopefully, for business novices, this will offer a helpful alternative when trying to understand the fundamental components of how a business works. Business models are broken down, profits and cash flow are explained, and the differences between marketing and sales are examined. Stever also investigates how money flows in and out of companies. Much like our bodies, there are systems, structure, support, consumption, and hopefully, a lasting energy and vigor within a business. It can fulfill its potential and live a long, rewarding existence -- or it can plagued by ailments and shortcomings, and ultimately expire before its time. The more you understand about the inner workings and how to keep something healthy, the more fruitful its life will be.
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32 pages, PDF eBook
ISBN: 978-0-9799949-9-9
U.S. $24.95
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Finance for Administrative Assistants
by Gene Siciliano
Finance for Administrative Assistants is a must-have tool for those who are interested in broadening their business backgrounds as well as those who are in jobs that require a basic knowledge of financial matters. In today's hyper-competitive business world, it is now more important than ever to achieve financial literacy, for both personal and business reasons. In this eBook, Gene Siciliano provides a brief overview of the inner workings of financial departments for those unfamiliar with finance, as well as interactive exercises that will help you reinforce the financial topics discussed. Included are sections on reading financial statements, understanding the difference between cash flow and profits, and the preparation, reporting, and analysis of a budget.
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18 pages, PDF eBook
ISBN: 978-1-933631-88-2
U.S. $9.95
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Finding the Buyers:
How To Reach Those Who Want What You've Got
by Jim Cathcart
There is an old saying that you can't sell refrigerators to Eskimos. The reasoning behind this motto is that many Eskimos, at least those who live in Alaska, reside in such a cold environment that they don't need refrigeration. After all, if your home is an igloo made of ice, what good is refrigeration?
But I maintain that you CAN sell refrigerators to people who live in the ice and snow. Just not for the same reason that the rest of the world would buy them. What people in California need is a machine that will produce the cold for them. What residents of the Arctic need is a machine that will protect their food and maintain an even temperature. Cold they have; it's control that they need.
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19 pages, PDF eBook
ISBN: 978-0-9815589-6-7
U.S. $9.95
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Getting the Sale:
Confirming the Commitment to Buy
by Jim Cathcart
Any good talker can have a stimulating discussion, but only a good salesperson can lock in the commitment to do what you have been talking about. And that is the person who earns the commission dollars. Without the sale you are simply, as some call it, a “professional visitor.”
Here’s the rub — in their efforts to gain more commitments, many salespeople become “power closers.” These are people whose mantra is “ABC: Always Be Closing.” They put pressure on the buyer from the start to make a commitment, and in many cases they lose the sale by exerting too much pressure.
This ebook recommends that you avoid becoming a “Closer” and instead simply learn to “Confirm” each promise the prospect makes. Be gentle and respectful, but be clear about what the intentions are, both for them and for yourself. They expect something from you, and you have the right to expect something from them as well. But you must make it pleasing for them to keep their commitments – otherwise they’ll simply buy from someone they like.
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7 pages, PDF eBook
ISBN: 978-0-9818958-1-9
U.S. $2.94
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The Psychology of Business
by Stever Robbins
Stever Robbins explores the business mind in this informative 12-page eBook. Oftentimes the decisions we make and the tactics we take in the business arena aren’t totally fact-based. And like so many other aspects of life, what appears on the surface is not necessarily how it actually exists. Delving into the wants and needs of managers and personnel, Stever Robbins investigates concepts such as strategic planning, coercion, trust, and ethics in this enlightening glimpse at the mental side of how business and leadership works.
Do you know how to tweak someone’s performance to ensure maximum productivity? Is your strategic planning cross-functional? Do your organizational needs correlate with your actions? Stever addresses all of these questions and analyzes truth as it’s perceived in the business world, promises made to employees, and how to engage employees instead of pressuring them. Drop your ego at the door and learn to cultivate your business thinking so your thoughts, actions, and numbers operate on the same plane. More importantly, learn how to apply this newfound thinking in all your business interactions. By understanding how people think, it’ll be easier to understand how they do business.
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20 pages, PDF eBook
ISBN: 978-0-9815589-3-6
U.S. $12.95
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Sell Value, Not Price!
by Don Hutson
Has this ever happened to you?
“Your price is too high.”
“Is that your best price?”
“What kind of deal can you give me if I buy from you instead of XYZ company?”
These are among the most dreaded words a sales person can hear. An average sales person may say: “Is there anything else that may convince you to buy this product?”
Some sales people are somewhat successful by using a “planned” script or dialogue, but more often, most stammer, offering a weak response. In either case, they often get the sale at the expense of their margin, or lose it all together.
Hopefully, you’ve never lost the sale using an ultimatum like: “That is my best price. Take it or leave it!” More often than not, this sales person will lose the sale altogether forfeiting not only the sale, but future sales by abusing the relationship.
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Look for more Acanthus Publishing Books soon!
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